BrandFirst helps sororities, fraternities, and campus organizations get world-class gear — from concept to doorstep.
Branded apparel and merchandise done right — for the Greek community, by Greek alumni. From a sketch to a finished product, we handle every step so you can stay focused on your chapter.
Our 45 years of combined experience in branding and print means you get a real partner — not just a vendor.
Got a sketch on a napkin? A half-formed idea? A vision you can't quite articulate? Our design team takes whatever you have and turns it into something your whole chapter will want to wear. We dig into every brief — the history, the vibe, the audience — and deliver world-class designs every time. No templates. No shortcuts. No generic clip art.
Choosing the right product and decoration method is what separates good gear from great gear. We guide you through a wide array of apparel, headwear, and accessories — and match your design to the technique that makes your branding pop. Screen printing, embroidery, DTG, heat transfer — we know when to use what, and we do it right.
Coordinating a group order for 80 people shouldn't be your part-time job. Our simplified ordering process handles sizes, payments, and logistics so you don't have to. Convenient, simple, and easy — that's our approach every single time. Your chapter gets great gear. You get your time back.
Send us your idea — a sketch, a concept, even just a feeling. Tell us about your chapter and what the gear is for. We'll take it from there.
Our designers create a proof built specifically for you. Revisions are always included — we don't stop until you love it.
We set up a simple group order link. Everyone picks their size and style directly. No chasing people down, no spreadsheet madness.
Decorated, packed, and shipped to your door. You show up to the next event looking great — without lifting a finger.
We don't sell bulk commodity apparel. We partner with organizations to deliver branded merchandise that actually represents your chapter — quality your members will wear long after the event is over.
Chapter-first thinking — we understand your goals, your budget, and your audience before we recommend anything.
Greek alumni leadership — founded and run by Delta Zeta alumni, so we know chapter culture from the inside.
End-to-end ownership — from design through decoration and delivery, one team handles it all.
No jargon, no surprises — straightforward pricing, transparent timelines, and real humans to talk to.
Quality guaranteed — if something isn't right, we make it right, no questions asked, every time.
From rush week to formal, game day to graduation — we carry the products and decoration methods to make your brand show up everywhere.
The chapter staple, done right
Year-round comfort wear
Structured, snapback, dad hats
Elevated chapter gear
Bid day, formals, initiations
Everyday carry, branded
Tumblers, koozies & more
Events, recruitment, gameday
Recognition done with style
Comfort and coverage
Lanyards, patches & more
If you can dream it, ask us
BrandFirst was founded with one simple commitment: to do whatever it takes to serve our customers. Not as a tagline — as a genuine operating principle that shapes every decision we make.
Our management team brings 45 years of combined experience in the branding and print industries. We know the difference between gear that looks good in a mockup and gear that actually holds up. And we know how to get it to you on time.
As Delta Zeta alumni, we built this company specifically for the Greek community — because we believe organizations like yours deserve a partner who understands your culture, your calendar, and what it means to wear your letters with pride.
We are dedicated to helping customers simplify the management of their branded materials by offering innovative solutions, industry expertise, and unparalleled service. We believe strongly in our people, our culture, and our customer-first mentality.
"We would do whatever it takes to service our most valuable assets — our customers."Our founding commitment
Sororities, fraternities, multi-Greek councils, honor societies — if you wear letters, we can brand it.
Tell us what you need and where you want to go. We'll handle the rest — design, decoration, and delivery, start to finish.
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